About Program
The fellowship provides an applied curriculum focused on the essential skills and tools required to drive growth and expand market opportunities. The content is delivered through workshops, case studies, and hands-on projects.
Program Content
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Introduction to Business Development
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Role and impact of business development in organizational growth
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Difference between BD, sales, and marketing
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Market & Opportunity Analysis
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Market sizing and gap analysis
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Competitive analysis and value differentiation
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Value Proposition Design
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Understanding customer needs
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Crafting a compelling value proposition
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Go-to-Market Strategies
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Channel management and market entry plans
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Data-driven customer acquisition
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Negotiation & Deal-Making
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Negotiation methodologies
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Partnership and relationship management
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Client Relationship Management
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Professional networking and long-term client engagement
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CRM tools and follow-up systems
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Capstone Project
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Full business development plan for a real organization/project
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Goals
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Enable participants to design and execute effective business development strategies.
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Enhance relationship-building and partnership management skills.
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Improve market analysis capabilities and competitive value proposition creation.
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Support decision-making through data-driven business insights.
Features
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Practical training using real case studies from the Saudi market.
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Workshops and sessions with experts and industry practitioners.
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Hands-on projects applied to actual organizations.
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Access to a professional network of peers and advisors.
Requirements and Conditions
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Saudi or legal resident in the Kingdom.
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Bachelor’s degree in a related field or equivalent qualification.
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Minimum age of 22 at the time of application.
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Passing the interview or assessment.
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1–2 years of professional experience.
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Updated CV showing relevant skills, courses, and experience.
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Recommendation letter (optional based on fellowship level).
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Commitment to paying the program fees.
FAQs
Fellowship Blog
The Business Development Fellowship is designed to prepare professionals to drive growth,
expand market reach, and build strategic partnerships.
The fellowship equips participants with modern frameworks in market analysis, relationship management, value proposition design, negotiation, and deal-making.
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